Schneider Electric is an enormous global electrical systems manufacturer, designer, and implementer. The business owns parts of most all markets that touch electricity and power. I supported the Energy Performance Contract team within the Energy Sustainability Services group (a very small team within a relatively small business group of Schneider.)
As EPC Content Specialist, I was brought in to inject strategy and provide creative and promotional execution for the EPC team’s impactful work with municipalities and school districts across the US.
Highlights and Takeaways from Schneider Electric
Here are my top five learnings from executing content and implementing structure and strategy for our marketing team:
- How to create, launch, manage, and promote a contest designed to build highly qualified leads
- How to work across teams to achieve regional and national marketing and PR goals
- How to build and launch a Marketo nurture stream to boost engagement and drive conversion
I bowed out at Schneider because my role evolved strictly into a content schedule keeper. I had a very long path to gain management experience, so I taking my job at Zeta Global, where I built and lead a content and creative team, was a no brainer for me.
Justin Guinn | Content & SEO Consultant 