Task me with creating anything
I’ve written for B2B and B2C audiences. I’ve strategized and executed on research reports, thought leadership pieces, ghost-written blogs, and interlinking article series. I’ve operated as creative director on custom landing pages, bespoke account-based marketing collateral, event branding assets, and industry-focused pitch decks. Social media is in my wheelhouse, as is email and direct response, nurture campaigns, and press releases.
Continue scrolling for samples of work I’ve written and directed. And please feel free to click any of the links below to learn more about my learnings and experiences in prior roles:
- Content Manager, Data Storytelling at Toast
- Director of Content and Creative at Zeta Global
- EPC Content Specialist at Schneider Electric
- Content Analyst at Software Advice, a Gartner Company
- Conference Content Producer at marcus evans
- Music Journalism
Thought Leadership Content
Toast
Checkout some of the many insight-rich reports I crafted during my time leading data storytelling and thought leadership at Toast.
the blueprint
Take a look at the many features, best practices, and software reviews that I’ve created for The Motley Fool’s the blueprint. These in-depth pieces have a special place in my heart after spending four years crafting similar content at Gartner’s Software Advice.
Brand Mark Digital
Take a look at the content work I did for Brand Mark Digital, a Nashville-based marketing agency. I created and edited blog posts with the agency’s founders as well as support them with all kinds of client work.
FutureProof Series
I developed the concept and wrote a couple of these scalable, repeatable reports that cover paradigm-shifting technologies, such as machine learning and AR/VR, and their impact in specific industries.
Amazon Coverage
I created two Amazon-focused articles during my time at Software Advice. One covered the introduction of Amazon’s “Just Walk Out” stores and the other commented on the impacts of the Whole Foods acquisition.
Alternatives Series
I spearheaded Software Advice’s first software alternatives piece. At the time of my departure from Software Advice, the piece had generated 10,000+ visits, more conversions than any other report we’ve published, and one billboard.
Ghostwriting for GM
I was fortunate to ghostwriter for Software Advice’s general manager, Austin Merritt, about the amazing Software Advice Women’s Advocacy Group and their many achievements in their inaugural year.
Sales and Event Enablement
Here are a few custom gatefolds, booklets, meterboards, and other assets created by my team and I at Zeta Global. You’ll notice branding from some Fortune 500 companies on a few of the assets. These where highly bespoke account-based marketing pieces that I designed with our sales team as leave-behinds and visual helpers for pitch presentations.
Bespoke Assets for Zeta Global Pitches and Events
Additional content from Software Advice
- Retail Store Operations Are Either Growing or Dying—Which Are You?
- 3 Retail Key Performance Indicators To Help Your Business Flourish
- Everything You Need To Know About Square Reader, Square Register And More
- 4 Steps CEOs Must Take to Achieve Business Growth With New Technologies in 2018
- 3 CES 2018 Highlights That Will Make Or Break Your Business
- What Is A Point Of Sale System?
- Why Restaurants Fail—And How Yours Can Succeed
- 3 Tips To Achieve A BOPIS Retail Strategy Like Amazon & Walmart