Data Storytelling & Organic Content Services

I’m a B2B SaaS content strategist with 12+ years building organic growth engines from the ground up. I pair classic SEO with AI search optimization and data storytelling to turn content into a measurable acquisition channel for growing brands.

Proven Tactics and Strategies to Generate Organic Pipeline Growth

I develop strategies and craft content that informs and delights targeted audiences—while driving measurable traffic and funnel growth.

Most recently at EvenUp, I built the organic content program from scratch as a one-person team—combining SEO fundamentals, AI search optimization (AEO/GEO), and AI-enabled content workflows to drive compounding results:

+47%
Organic traffic growth, scaling to 12,600+ monthly visits
8×
Keyword footprint expansion, from 683 to 5,440 terms
#1
AI search share of voice in personal injury — 56.2% SOV, 1.6 avg position

Three Ways to Put Me to Work

01

SEO & AI Search Content Engine

A one-time assessment with an option for a done-for-you retainer that builds your organic and AI-search presence.

  • Keyword & AEO/GEO strategy
  • Research-backed article production
  • Always-on AI content reoptimization

02

Data Storytelling & Benchmark Reports

Proprietary data reports that earn authoritative backlinks and position you as the category voice.

  • Survey & data narrative design
  • Report writing & visualization
  • PR, link-building & activation

03

Fractional Content Director

Senior strategic leadership without a full-time hire—for teams that need direction, not just output.

  • Content strategy & roadmap
  • GTM narrative alignment
  • AI-powered workflows

Selected Experience

EvenUp — #1 in AI Search ↗

Built the entire content program solo and made EvenUp the leading personal injury brand in AI answers across ChatGPT, Gemini, and Perplexity.

Toast — Data Storytelling Program ↗

Built the data storytelling engine from scratch, generating 20+ industry backlinks monthly and driving sustained organic growth across restaurant-technology verticals.

Tidemark — Vertical SaaS Benchmark Report ↗

Developed the editorial strategy and narrative framework for the firm’s inaugural Vertical SaaS Benchmark Report, turning proprietary survey data into thought leadership.

Karbon — Data Storytelling for an AI Accounting Platform ↗

Identified and prioritized insights, drafted and edited copy, and recommended graphics for two reports—the State of AI in Accounting and the Practice Excellence special report.

Tell me what you’re trying to grow, and I’ll show you exactly how I’d approach it—no fluff, no obligation.

Contact me about your content needs