AI search is rewriting how buyers find and choose software, and the playbook changes monthly. ChatGPT, Gemini, and Perplexity are shaping deals before your sales team ever sees them. But the ROI is hard to attribute, the discipline is brand new, and that makes it nearly impossible to justify a full-time hire to own it.
That’s the gap I fill. I’m a B2B SaaS content strategist with 13+ years building organic growth engines from the ground up, and I take on some or all of your content marketing on a freelance or fractional basis: senior search and content leadership, measurement that proves the channel, no headcount required.
Now taking on a limited number of freelance and fractional clients.
Results From the Engine I Most Recently Built
At EvenUp, I built the organic content program from scratch as a one-person team—combining SEO fundamentals, AI search optimization (AEO/GEO), and AI-enabled content workflows to drive compounding results:
Three Ways to Put Me to Work
01
SEO & AI Search Content Engine
A one-time assessment with an option for a done-for-you retainer that builds your organic and AI-search presence.
- Keyword & AEO/GEO strategy
- Research-backed article production
- Always-on AI content reoptimization
02
Data Storytelling & Benchmark Reports
Proprietary data reports that earn authoritative backlinks and position you as the category voice.
- Survey & data narrative design
- Report writing & visualization
- PR, link-building & activation
03
Fractional Content Director
Senior strategic leadership without a full-time hire—for teams that need direction, not just output.
- Content strategy & roadmap
- GTM narrative alignment
- AI-powered workflows
How Engagements Work
1. Intro call. Thirty minutes. You tell me what you’re trying to grow; I tell you exactly how I’d approach it. No fluff, no obligation.
2. Assessment and plan. A fixed-fee audit of your organic and AI search presence, with a prioritized roadmap you keep whether or not we go further.
3. Execution. A monthly retainer or fixed sprint, shaped to fit: done-for-you production, fractional leadership of your existing team, or enablement that gets your people self-sufficient on AI search. Every engagement includes reporting that ties the work to pipeline, not pageviews.
Selected Experience
EvenUp — #1 in AI Search ↗
Built the content program solo from five blog posts and moved EvenUp from third to first in AI search visibility among personal injury tech vendors, with more than twice the citation rate of any competitor. Read the case study.
Toast — Data Storytelling Program ↗
Built the data storytelling engine from scratch, generating 20+ industry backlinks monthly and driving sustained organic growth across restaurant-technology verticals.
Tidemark — Vertical SaaS Benchmark Report ↗
Developed the editorial strategy and narrative framework for the firm’s inaugural Vertical SaaS Benchmark Report, turning proprietary survey data into thought leadership.
Karbon — Data Storytelling for an AI Accounting Platform ↗
Identified and prioritized insights, drafted and edited copy, and recommended graphics for two reports—the State of AI in Accounting and the Practice Excellence special report.
Let’s Figure Out Your Growth Plan
Tell me what you’re trying to grow, and I’ll show you exactly how I’d approach it—no fluff, no obligation. If you’d rather start smaller, start with the assessment and keep the roadmap either way.
