Data Storytelling & Organic Content Services

I’m a B2B SaaS content strategist with 13+ years building organic growth engines from the ground up. I pair classic SEO with AI search optimization and data storytelling to turn content into a measurable acquisition channel for growing brands.

Proven Tactics and Strategies to Generate Organic Pipeline Growth

I develop strategies and craft content that informs and delights targeted audiences—while driving measurable traffic and funnel growth.

Most recently at EvenUp, I built the organic content program from scratch as a one-person team—combining SEO fundamentals, AI search optimization (AEO/GEO), and AI-enabled content workflows to drive compounding results:

47%

Organic traffic growth, scaling to 12,600+ monthly visits

8x

Keyword footprint expansion, from 683 to 5,440 terms

#1

AI search share of voice in personal injury—56.2% SOV, 1.6 avg position

Three Ways to Put Me to Work

01

SEO & AI Search Content Engine

A done-for-you retainer that builds your organic and AI-search presence on a predictable cadence.

  • Keyword & AEO/GEO strategy
  • Research-backed article production
  • Always-on content reoptimization

02

Data Storytelling & Benchmark Reports

Proprietary-data reports that earn authoritative backlinks and position you as the category voice.

  • Survey & data narrative design
  • Report writing & visualization
  • PR, link-building & activation

03

Fractional Content Director

Senior strategic leadership without a full-time hire—for teams that need direction, not just output.

  • Content strategy & roadmap
  • Team & freelancer management
  • GTM & thought-leadership alignment

Selected Experience

EvenUp — #1 in AI Search ↗

Built the entire content program solo and made EvenUp the leading personal injury brand in AI answers across ChatGPT, Gemini, and Perplexity.

Toast — Data Storytelling Program ↗

Built the data storytelling engine from scratch, generating 20+ industry backlinks monthly and driving sustained organic growth across restaurant-technology verticals.

Data Storytelling Consulting — Tidemark & Karbon ↗

Developed editorial strategy and narrative frameworks that turned proprietary survey data into thought leadership—including Tidemark’s inaugural Vertical SaaS Benchmark Report and Karbon’s Practice Excellence and State of AI in Accounting reports.

Tell me what you’re trying to grow, and I’ll show you exactly how I’d approach it—no fluff, no obligation.

Contact me about your content needs