At a glance
- #1 in AI search visibility among personal injury tech vendors, up from #3 during Q2 and Q3 2026
- 22.2% mention rate: EvenUp is named in roughly 1 in 4 AI answers to the prompts we track, up from 1 in 6 in July
- 37% citation rate, more than double any competitor
- 4.7x growth in top-3 Google rankings in 2026, from 92 terms to 431
- +132% organic clicks to Guides and +676% to Resources quarter over quarter
The starting point
When I joined EvenUp as its first content hire, the site had five blog posts. There was no guides program, no resource library, and no optimization on any page. Meanwhile, the people EvenUp sells to, personal injury attorneys, were starting to ask AI tools which legal tech to use.
The goal: build an organic program from scratch that wins in traditional search and in AI answers, as a one-person team.
What I built
A content foundation. I launched EvenUp’s guides and resources programs, giving AI engines and search crawlers deep, structured answers to the questions personal injury attorneys actually ask.
The tool stack. I onboarded SEMrush for search research and AirOps for AI search tracking and content workflows, and became an AirOps Certified Content Engineer along the way.
Prompt-led content strategy. I track 205 prompts across ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews, and decide what to write or refresh next based on how key prompts are performing. Content gets planned around where EvenUp is missing from AI answers, not just around keyword volume.
Measurement that runs itself. I automated weekly AI search reporting, and built a sandbox to measure how Claude answers a sample of our prompts, an engine most tracking tools don’t cover yet.
Results
AI search. EvenUp started Q3 behind two competitors on mention rate and finished it first, leading for three straight weeks to close the quarter. Mention rate reached 22.2%. Citation rate grew from 32% to 37%: when an AI answer links to a source, it links to EvenUp more than twice as often as anyone else.
Google rankings. EvenUp now ranks in the top 3 for 431 terms, up from 228 at the start of Q3 and 92 at the start of 2026. It ranks in the top 10 for 994 terms, and the site-wide average position improved to 6.4.
Clicks. Guides earned 5,100+ organic clicks in Q3, up 132%. A handful of new strategic pages and refreshes lifted Resources clicks 676% quarter over quarter, from 109 to 846, with average ranking improving from about 17th to 7th. ChatGPT referral traffic has nearly doubled since January 2026.
AI search metrics are from AirOps tracking of 205 non-branded category prompts in the U.S. Ranking and click data are from Google Search Console and SEMrush, Q3 2026.
What it shows
AI search rewards brands that answer the real question, with depth, and get cited for it. Building that from five blog posts took a content foundation, the right tools, and a strategy driven by prompt-level data instead of guesswork. For more on my full role at EvenUp, see my EvenUp experience.
