AI Search Leadership, Organic Growth & AI Content Workflows at EvenUp

As EvenUp’s first and only content hire, I built the entire organic content program from scratch—and made EvenUp the #1 personal injury brand in AI search. Operating as a one-person team, I combined SEO fundamentals, AI search optimization (AEO/GEO), AI-enabled content workflows, and data storytelling to drive compounding, measurable growth.

47%

Organic traffic growth, scaling to 12,600+ monthly visits

8x

Keyword footprint expansion, from 683 to 5,440 terms

#1

In AI search across the personal injury category

Building the Organic Content Program from Scratch

I joined EvenUp as its first dedicated content hire and built the organic program from the ground up. Operating solo, I grew monthly organic traffic 47% to 12,600+ visits and expanded the keyword footprint nearly 8x—from 683 to 5,440 ranking terms—establishing organic search as a reliable, compounding acquisition channel.

#1 in AI Search Across the Personal Injury Category (AEO/GEO)

I developed comprehensive AEO and GEO frameworks to optimize EvenUp’s content for AI-generated answers across ChatGPT, Gemini, and Perplexity. The result: EvenUp became the category-defining brand in AI search for personal injury, leading every meaningful AI visibility metric among all competitors.

  • #1 Share of Voice: 56.2%
  • #1 Mention Rate: 24.7%
  • #1 Average Position: 1.6
  • #1 Sentiment Score: 94

AI-Enabled Content Workflows

I built AI-enabled content workflows using AirOps and Claude—including an always-on, automated republishing pipeline that continuously reoptimizes existing content against live search signals. These systems let a one-person team operate at the output and intelligence of a full content department, without sacrificing quality.

This work is grounded in formal training: I’m an AirOps Certified Content Engineer (Cohort 5), with hands-on expertise designing and shipping production-grade AI content systems.

Data Storytelling & Thought Leadership

I launched EvenUp’s first-of-its-kind data storytelling report—a benchmark publication for personal injury firms built on proprietary industry data and key product narratives. It was designed to establish EvenUp as a thought leader and generate authoritative backlinks in a highly specialized, competitive legal vertical.

The Throughline

From traditional SEO to the frontier of AI search, my EvenUp work shows what a single, technically capable content strategist can build: a measurable organic engine, category leadership in AI answers, and the automated systems to sustain both.